Privacy Policy

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Fill out inquiry or contact forms
• Request product quotes or samples
• Subscribe to our newsletter or marketing communications
• Create an account (if applicable)
• Place an order
• Communicate with us via email, phone, or chat

This information may include:

• Name
• Email address
• Phone number
• Company name and position
• Business address
• Project details and requirements
• Payment information (processed through secure third-party payment processors)
• Any other information you choose to provide

1.2 Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and browsing behavior:

Device and Usage Information:

• IP address
• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Pages visited and time spent on pages
• Referring website
• Date and time of access
• Clickstream data

Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. See Section 8 (Cookies) for more details.

1.3 Information from Third Parties

We may receive information about you from third parties, such as:

• Business partners and referral sources
• Marketing service providers
• Analytics providers
• Social media platforms (if you interact with our social media accounts)

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 To Provide and Improve Our Services

• Process your inquiries and quote requests
• Fulfill orders and deliver products
• Provide customer support
• Customize and improve your experience on our website
• Develop new products and services

2.2 To Communicate With You

• Respond to your questions and requests
• Send order confirmations and updates
• Provide product information and recommendations
• Send newsletters and marketing communications (with your consent)
• Send administrative information, such as updates to our policies

2.3 For Business Operations

• Analyze website usage and trends
• Monitor and improve website performance
• Detect and prevent fraud and security threats
• Comply with legal obligations
• Enforce our terms and conditions
• Protect our rights and property

2.4 For Marketing and Promotional Purposes

• Send you information about products, services, and promotions that may interest you
• Conduct market research and surveys
• Personalize marketing content based on your interests

You can opt out of marketing communications at any time by following the unsubscribe instructions in our emails or contacting us directly.

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

3.1 Service Providers

We share information with trusted third-party service providers who assist us in operating our website and business, such as:

• Web hosting providers
• Email service providers
• Payment processors
• Shipping and fulfillment partners
• Analytics providers
• Customer relationship management (CRM) platforms
• Marketing automation tools

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Business Transfers

If PureGift is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any such change in ownership or control of your personal information.

3.3 Legal Requirements and Protection

We may disclose your information if required to do so by law or if we believe such action is necessary to:

• Comply with legal obligations, court orders, or government requests
• Enforce our terms and conditions or other agreements
• Protect the rights, property, or safety of PureGift, our users, or the public
• Detect, prevent, or address fraud, security, or technical issues

3.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods depend on:

• The nature of the information
• The purposes for which it was collected
• Legal, regulatory, or operational requirements
• Whether you have an active business relationship with us

When we no longer need your personal information, we will securely delete or anonymize it.

5. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

5.1 Access and Correction

You have the right to request access to the personal information we hold about you and to request corrections if it is inaccurate or incomplete.

5.2 Deletion

You have the right to request deletion of your personal information, subject to certain legal exceptions (e.g., if we need to retain it for legal compliance).

5.3 Opt-Out of Marketing

You can opt out of receiving marketing communications from us at any time by:

• Clicking the “unsubscribe” link in our emails
• Contacting us at hello@puregift.ca
• Adjusting your communication preferences in your account settings (if applicable)

5.4 Data Portability

You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format.

5.5 Restriction and Objection

You have the right to request that we restrict the processing of your personal information or to object to certain types of processing.

5.6 Withdraw Consent

If we process your personal information based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at:

• Email: hello@puregift.ca

We will respond to your request within a reasonable timeframe and in accordance with applicable law.

6. International Data Transfers

PureGift is based in Canada. If you are accessing our website from outside Canada, please be aware that your information may be transferred to, stored, and processed in Canada, where our servers and service providers are located.

By using our website, you consent to the transfer of your information to Canada and other countries where we operate, which may have different data protection laws than your country of residence.

7. Security of Your Information

We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards to protect it from unauthorized access, disclosure, alteration, or destruction.

Our security measures include:

• Secure Socket Layer (SSL) encryption for data transmission
• Secure servers and databases
• Access controls and authentication procedures
• Regular security assessments and updates
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

8. Cookies and Tracking Technologies

8.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites recognize your device and remember information about your visit.

8.2 Types of Cookies We Use

Essential Cookies: These cookies are necessary for the website to function properly. They enable core functionality such as security, navigation, and access to secure areas of the website.

Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting anonymous information about page visits, traffic sources, and user behavior. We use this information to improve our website and services.

Marketing Cookies: These cookies track your browsing habits to deliver personalized advertising and marketing messages. They may be set by us or by third-party advertising partners.

Preference Cookies: These cookies remember your preferences and settings to provide a more personalized experience on future visits.

8.3 Third-Party Cookies

We may allow third-party service providers to place cookies on your device for analytics, advertising, and other purposes. These third parties have their own privacy policies governing their use of your information.

Third-party services we may use include:

• Google Analytics
• Google Ads
• Facebook Pixel
• LinkedIn Insight Tag
• Mailchimp or similar email marketing platforms

8.4 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

• View and delete cookies
• Block cookies from specific websites or all websites
• Receive notifications when cookies are being set

To manage cookies in your browser:

• Chrome: Settings > Privacy and Security > Cookies
• Firefox: Options > Privacy & Security > Cookies
• Safari: Preferences > Privacy > Cookies
• Edge: Settings > Privacy > Cookies

Please note that disabling cookies may affect the functionality of our website and limit your ability to use certain features.

8.5 Do Not Track Signals

Some browsers include a “Do Not Track” (DNT) feature that signals websites you visit that you do not want to be tracked. Our website does not currently respond to DNT signals, as there is no industry standard for how to respond to these signals.

9. Third-Party Links

Our website may contain links to third-party websites, such as social media platforms, partner websites, or resource pages. We are not responsible for the privacy practices or content of these third-party sites.

We encourage you to review the privacy policies of any third-party websites you visit. This Privacy Policy applies only to information collected by PureGift through our website.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make changes, we will:

• Update the “Last Updated” date at the top of this policy
• Post the revised policy on our website
• Notify you via email or website notice if the changes are significant

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at hello@puregift.ca

12. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles.

13. Consent

By using our website, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.